All posts
Episode 12
Dental Hygiene

Brush With Britt: How One Dental Hygienist Turned TikTok Into a Movement — And What Every RDH Can Steal From Her Playbook

By Lauren & Anastasia · July 16, 2026 · 12 min read

Listen to the episode

She failed out of college with a 1.5 GPA. Two weeks before her hygiene boards, COVID canceled everything. So she picked up her phone, started posting, and accidentally became one of the most recognizable voices in dental hygiene on the planet. This is the Brush With Britt story — and it is a permission slip for every RDH who has ever whispered, 'is this really all I'm allowed to do?'

Welcome back to The Unhinged Hygienists — the show where we say the things everyone else is thinking, but HR wishes we wouldn't. In Episode 12, Lauren and Anastasia sit down with Britt of Brush With Britt: World Hygienist Award winner, speaker, educator, entrepreneur, podcaster, mentor, content creator, and full-blown industry advocate. If you've opened Instagram, TikTok, or YouTube in the last five years and you work in dentistry, you already know her. This blog is the deep-dive version of that conversation, written for every hygienist who is ready to stop playing small.

Who Is Brush With Britt?

Britt is a Registered Dental Hygienist who built one of the largest dental hygiene communities online — Brush With Britt on Instagram, TikTok, YouTube, and her own podcast. Her feed is equal parts clinical education, career motivation, industry commentary, and unfiltered real-talk about what it actually feels like to be an RDH in 2026. She is also a recent World Hygienist Award recipient in the new grad category, an award she won essentially the moment she was eligible.

Follow her: @brushwithbritt on Instagram, TikTok, and YouTube. Two T's. She earned them.

The COVID Origin Story Nobody Sees on the Highlight Reel

Britt did not grow up planning to be an influencer. She did not have a marketing budget or a manager. She had a shut-down hygiene program, a canceled boards exam two weeks out, no clinic to practice in, and a lot of time. So she started posting. That's it. That's the origin story.

Before hygiene school, she failed out of college her first semester with a 1.5 GPA and swore she would never go back. She worked. She became a registered dental assistant. She spent years figuring out what she actually wanted, went back for her prereqs at 24, weighed nursing against hygiene, and picked hygiene because dentistry was already in her blood. The version of her that returned to school got straight A's, worked full-time through the program, and turned into an entirely different student — because this time, she was doing something she was passionate about. That is the whole point.

What the World Hygienist Award Actually Is

The World Hygienist Award is a global recognition given across six categories — new grad, research, clinical, and more. To be eligible, you first have to win the Award of Distinction inside your own country. Then you're placed against nominees from all over the world. Britt won it in the new grad category, roughly two years into practice. That's not an accident, and it's not luck. It's what happens when you combine relentless output with a message the profession has been hungry for.

The Double Column Debate (and Why It Matters)

One of the most divisive scheduling models in dental hygiene is the double column: two operatories, two patients, one hygienist, back and forth all day. Fans of the model say it lets them see more patients and earn more. Critics say it fragments care, kills the patient relationship, and torches the hygienist's nervous system by 2 p.m.

Britt, Lauren, and Anastasia all fall on the 'not for us' side — but the invitation on this show is real: if you thrive in double column, come tell us how. Because the honest truth is the model itself isn't the whole enemy. The enemy is being handed a schedule you never got to help design, in a job that treats prevention like a production line. That's the piece worth changing.

The Community That Rewrites the Job Description

One of the biggest gifts of dental hygienists on social media is proof of concept. For decades, the unspoken message inside the profession was: clinical or bust. Nurses branch into a hundred career paths. Hygienists were quietly trained to believe there was one road. Then people like Britt started publicly living a different version out loud — content creator, speaker, educator, product founder, podcast host, consultant — and thousands of hygienists watching from their operatories realized they were allowed to want more.

That is the real reason this content goes viral. It is not because the algorithm loves teeth. It is because the algorithm loves permission slips.

How to Actually Start Posting as an RDH (Without Losing Your Mind)

You do not need a niche, a logo, or a strategy deck to start. You need a phone, a willingness to be a beginner in public, and a promise to yourself that you will keep going long enough for compounding to do its job. Here is the unhinged, actually-doable playbook:

  • Pick one platform to start (Instagram OR TikTok). Stop trying to conquer all four.
  • Post the video you almost deleted. Cringe is the price of admission.
  • Answer the questions your patients actually ask you every single day — that's your content calendar for a year.
  • Show your face. Hygienists trust hygienists. Faceless clinical content plateaus fast.
  • Stay in your scope. Cite sources. Correct yourself publicly when you're wrong. Credibility compounds.
  • Ignore the comments from people who wouldn't have hired you anyway.
  • Batch record on your day off so your worst clinical days do not become your worst content days.
  • Track one metric only for the first 90 days: did you post consistently. Not views. Not followers. Consistency.

Advocacy Isn't Optional Anymore

One of the throughlines of the episode is that the profession is at a crossroads. In several states, there are active pushes to let dental assistants take on scaling and other procedures traditionally performed by RDHs, sometimes with dramatically less education. Britt attended a state dental board open forum on this exact topic and left with the same emotional slap-in-the-face most hygienists feel when the conversation is in the room: many people genuinely believe scaling is 'just demo in the mouth.'

It isn't. Periodontal disease is systemic. Scaling is diagnostic. Detection is clinical judgment built on thousands of hours of school and practice. If your state is having this conversation and you're not showing up — in person, in writing, on video, in your professional association — someone else is writing your job description for you.

The Burnout Underneath the Highlight Reel

Nobody who has built what Britt has built has done it while feeling great every day. The real story is the one social media rarely shows: the exhaustion of running a business on top of clinical, the pressure to keep posting through hard weeks, the emotional labor of being a public voice in a profession that quietly punishes the people who speak up. This is why community matters. This is why finding your people — the ones who are advocating instead of eye-rolling — is a survival tool, not a bonus.

What Newer Grads Give the Rest of Us

There is a very old myth in dentistry that seniority equals wisdom. Sometimes it does. Sometimes it just means someone has been repeating the same year for twenty of them. Newer grads bring updated science, updated tech literacy, updated boundaries, and — as Lauren says on the episode — the audacity to ask, 'wait, why aren't we doing it this way?' That question is a gift. Protect the people brave enough to ask it.

Practical Takeaways for Dental Hygienists

  • You are qualified to speak on the parts of hygiene you actually practice. Start there.
  • The best time to start posting was 2020. The second best time is today.
  • Say yes to the CE that scares you. That's where the version of your career you actually want is hiding.
  • Join your state and national associations. Show up to board meetings. Advocacy is the rent you pay for the license.
  • Find a mentor online if you can't find one in your zip code — that is literally what these platforms are for.
  • Rest is a clinical skill. Burnout is not a personality trait.

Practical Takeaways for Dental Practices That Want to Keep Their Hygienists

  • Involve hygienists in schedule design. Not once. Ongoing.
  • Treat prevention as revenue AND as reputation — because your hygienist is the face patients see the most.
  • Support CE that goes beyond calibration and infection control. Airway, sleep, myofunctional, oral-systemic, communication — that's where the growth lives.
  • Encourage — do not police — your hygienists' public voice. That voice is free marketing you cannot buy.
  • If you do not know what the dental therapist / expanded-scope debate in your state is, find out this week.

The Bottom Line

Brush With Britt did not become Brush With Britt because she was born photogenic and lucky. She became Brush With Britt because she kept showing up during a season most people used as a reason to disappear. That is the real lesson. The dental hygiene profession does not need one more perfect voice. It needs a thousand honest ones. If you are reading this from your operatory between patients, this is your sign. Post the thing.

Listen + Share

Watch Episode 12 with Brush With Britt on YouTube or listen wherever you get your podcasts. If this episode gave you the push you've been waiting for, share it with the hygienist, hygiene student, or dental assistant who needs to hear that their voice belongs in this profession too. Then go follow @brushwithbritt (two T's) — and come tag @theunhingedhygienists when you post your first video. We'll be there.

What the Research Says

Social Media, Health Communication, and Professional Identity Among Dental Hygienists · 2024

Peer-reviewed research on healthcare professionals' use of social media consistently shows that platform-based education increases patient engagement, improves oral health literacy, and expands clinicians' professional networks. In dental hygiene specifically, RDH content creators are associated with higher continuing-education participation among followers, stronger patient trust, and increased advocacy for scope-of-practice protections. Studies published in the Journal of Dental Hygiene and the International Journal of Dental Hygiene highlight social media as an emerging channel for evidence-based patient education when clinicians remain within scope and cite sources.

NIH / PubMed — dental hygiene and social media

Why This Is Trending

Dental hygiene content is one of the fastest-growing healthcare niches on TikTok, Instagram, and YouTube. Patients are researching their providers before booking, and clinicians are using social media to build communities, protect scope of practice, and open non-traditional career paths. Brush With Britt sits at the center of that shift.

Frequently Asked Questions

Who is Brush With Britt?
Brush With Britt is a Registered Dental Hygienist, speaker, educator, podcaster, and content creator who built one of the largest dental hygiene communities on Instagram, TikTok, and YouTube. She is also a recent World Hygienist Award recipient in the new grad category.
What is the World Hygienist Award?
The World Hygienist Award is a global recognition given by the International Federation of Dental Hygienists across six categories — including new grad, research, and clinical. Nominees must first win a national-level Award of Distinction before competing internationally.
How did Brush With Britt get started on social media?
She started posting during the COVID lockdown, after her dental hygiene program and boards exam were shut down two weeks before test day. She had time, a phone, and a message — and she never stopped posting.
How can a dental hygienist start growing on TikTok or Instagram?
Pick one platform, show your face, answer the real questions patients ask you every day, stay in your scope, cite your sources, and post consistently for at least 90 days before judging results. Consistency beats production value every time.
What is double column scheduling in dental hygiene?
Double column scheduling assigns one hygienist to two operatories at the same time, alternating between two patients throughout the day. Some hygienists prefer the pace and pay; others find it fragments patient care and accelerates burnout.
Why are dental assistants being allowed to scale in some states?
Several states are considering or passing legislation that expands the scope of dental assistants to include limited scaling. Proponents cite workforce shortages; opponents — including many dental hygienists — argue that scaling requires the diagnostic training and clinical hours built into an RDH program. This is why RDH advocacy at the state board level is critical right now.
Where can I follow Brush With Britt?
You can find her at @brushwithbritt (two T's) on Instagram, TikTok, and YouTube, and on the Brush With Britt Podcast.

Sources & Further Reading

Keep going.

Still curious? Good. That's kind of our thing.

TheUnhingedHygienists.com

Connect with our guest

Related listening & watching

Watch Episode 12 with Brush With Britt on YouTube

Related posts